ethical copywriting bundles
was built on studies of
most marketing advice
That’s like crafting a new skincare line for everyone…
based only on data from 70-year-old white dudes in iowa.
Which, yes, is as illogical as it sounds. Now, that doesn't make the data totally irrelevant, but early buyer psychology studies ignored women, BIPOC, and anyone outside a narrow demographic, so the strategies still being taught can miss how most people actually make decisions.
we write copy that is honest & human, but still strategic
No manipulative scarcity tactics.
No soulless corporate drone voice.
Instead, we frame the offer like an invitation from a teammate, not a sales pitch from a stranger. That’s not just a vibe — it’s backed by decades of behavioral science that says trust and belonging sell better than pressure.
for small but mighty businesses ♡
for small but mighty businesses ♡
the perks of the bundle →
the perks of the bundle →
you need more than buzzwords. You need words that build loyalty, not just transactions. We can help with that.
your audience and converts…
if you want copy that respects
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Your sanctuary for movement, stillness, and everything in between. Whether you’re here for deep, sweaty flows or the kind of gentle stretches that feel like a hug from the inside, we keep our classes judgment-free and our vibes grounded.ZEN DEN CLASSES
No pretzel-level flexibility required. No performative yogi culture. Just genuine humans finding their breath, their balance, and maybe a few new friends along the way.
principles that actually work
across diverse audiences
Social Identity Theory → People trust those who signal “we’re on the same team.”Relational Marketing → Long-term loyalty comes from trust + shared values, not just incentives.Feminist Economics → Recognizes the role of care, empathy, and collaboration in value exchange.Self-Determination Theory → Autonomy, competence, and connection drive motivation more than fear or pressure (and you feel less shitty about marketing).
grab our guide ON HOW TO SPOT:
(and how to avoid it)weaponized psychology
in modern marketing
Want to market smarter
without selling your soul?
This free guide breaks down the sneaky psych tactics that big brands and shady “gurus” use to manipulate people—and how to flip them for good.Basically, the marketing tea they should have spilled years ago.
connect with us
Come for the freebies and design inspo, stay for the BTS chaos, copywriting and anti-capitalist rants. We’ll show you sneak peeks and show you how to build websites and words that connect without gross tactics. It’s like a group chat full of memes — if that group chat also helped you quit hustle culture.
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