ethical copywriting bundles

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was built on studies of

most marketing advice

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That’s like crafting a new skincare line for everyone…

based only on data from 70-year-old white dudes in iowa.

Which, yes, is as illogical as it sounds. Now, that doesn't make the data totally irrelevant, but early buyer psychology studies ignored women, BIPOC, and anyone outside a narrow demographic, so the strategies still being taught can miss how most people actually make decisions.

Enough said! let's go!→

ooo yes but custom! →

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we write copy that is honest & human, but still strategic

No manipulative scarcity tactics.
No soulless corporate drone voice.

Instead, we frame the offer like an invitation from a teammate, not a sales pitch from a stranger. That’s not just a vibe — it’s backed by decades of behavioral science that says trust and belonging sell better than pressure.

hell yes 💖 this option →

nah i'd rather scam people →

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for small but mighty businesses ♡

the perks of the bundle →

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SAVES YOU HOURS

KEEP YOUR TIME & SANITY INTACT
No more staring at a blank page wondering how to sound “professional” without sounding fake.
SOUNDS LIKE YOU

Structured with proven psychology
and written in a way that feels natural for real humans (your humans).
BUILDS LOYALTY

NOT JUST CLICKS
Ethical persuasion builds trust, which turns into long-term customers who buy again (and tell their friends).
EASY TO CUSTOMIZE

EDIT TO YOUR COMFORT LEVEL
Whether you’re a yoga teacher, designer, or coffee shop owner, each template is adaptable without losing its punch.
BACKED BY RESEARCH

NOT JUST VIBES
Each section is grounded in principles like relational marketing and self-determination theory — so you’re selling without feeling like you’re selling your soul.

Laptop on a white pedestal displaying a website for Zen Den Yoga, with a background of a black-and-white image of people practicing yoga and a hand holding a flower.

you need more than buzzwords. You need words that build loyalty, not just transactions. We can help with that.

your audience and converts…

if you want copy that respects

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Welcome to Zen Den Yoga

Your sanctuary for movement, stillness, and everything in between. Whether you’re here for deep, sweaty flows or the kind of gentle stretches that feel like a hug from the inside, we keep our classes judgment-free and our vibes grounded.

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ZEN DEN CLASSES

No pretzel-level flexibility required. No performative yogi culture. Just genuine humans finding their breath, their balance, and maybe a few new friends along the way.

ok ok, I'm convinced →

I'm still skeptical...→

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principles that actually work

across diverse audiences

to learn more →

Social Identity Theory → People trust those who signal “we’re on the same team.”

Relational Marketing → Long-term loyalty comes from trust + shared values, not just incentives.

Feminist Economics → Recognizes the role of care, empathy, and collaboration in value exchange.

Self-Determination Theory → Autonomy, competence, and connection drive motivation more than fear or pressure (and you feel less shitty about marketing).

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grab our free guide ON HOW TO SPOT:

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weaponized psychology

in modern marketing

(and how to avoid it)

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Want to market smarter
without selling your soul?

This free guide breaks down the sneaky psych tactics that big brands and shady “gurus” use to manipulate people—and how to flip them for good.

Basically, the marketing tea they should have spilled years ago.

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got questions?

WE'VE GOT ANSWERS →

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connect with us

Come for the freebies and design inspo, stay for the BTS chaos, copywriting and anti-capitalist rants. We’ll show you sneak peeks and show you how to build websites and words that connect without gross tactics. It’s like a group chat full of memes — if that group chat also helped you quit hustle culture.