ethical writing services

Black and white photograph of a man in a suit, with a watch on his left wrist, wearing a white shirt and tie, facing slightly to the right, with a piece of torn tape covering his eyes and part of his face.

was built on studies of

most marketing advice

Close-up of a black leather wallet opened to show credit cards and cash inside.

That’s like crafting a new skincare line for everyone…

based only on data from 70-year-old white dudes in iowa.

Which, yes, is as illogical as it sounds. Now, that doesn't make the data totally irrelevant, but early buyer psychology studies ignored women, BIPOC, and anyone outside a narrow demographic, so the strategies still being taught can miss how most people actually make decisions.
Enough said! let's go!→
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we write copy that is honest & human, but still strategic

No manipulative scarcity tactics.
No soulless corporate drone voice. 

Instead, we frame the offer like an invitation from a teammate, not a sales pitch from a stranger. That’s not just a vibe — it’s backed by decades of behavioral science that says trust and belonging sell better than pressure.
hell yes 💖 this option →
nah i'd rather scam people →
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for small but mighty businesses ♡

for small but mighty businesses ♡

the perks of the bundle →

the perks of the bundle →

  • SAVES YOU HOURS

    KEEP YOUR TIME & SANITY INTACT

    No more staring at a blank page wondering how to sound “professional” without sounding fake.

  • SOUNDS LIKE YOU

    Structured with proven psychology

    and written in a way that feels natural for real humans (your humans).

  • BUILDS LOYALTY

    NOT JUST CLICKS

    Ethical persuasion builds trust, which turns into long-term customers who buy again (and tell their friends).

  • EASY TO CUSTOMIZE

    EDIT TO YOUR COMFORT LEVEL

    Whether you’re a yoga teacher, designer, or coffee shop owner, your website copy can be easily adapted or updated later without losing its punch.

  • BACKED BY RESEARCH

    NOT JUST VIBES

    Each section is grounded in principles like relational marketing and self-determination theory — so you’re selling yourself without feeling like you’re selling your soul.

Laptop on a white pedestal displaying a website for Zen Den Yoga, with a background of a black-and-white image of people practicing yoga and a hand holding a flower.

you need more than buzzwords. You need words that build loyalty, not just transactions. We can help with that.

your audience and converts…

if you want copy that respects

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Welcome to Zen Den Yoga

Your sanctuary for movement, stillness, and everything in between. Whether you’re here for deep, sweaty flows or the kind of gentle stretches that feel like a hug from the inside, we keep our classes judgment-free and our vibes grounded.
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ZEN DEN CLASSES 

No pretzel-level flexibility required. No performative yogi culture. Just genuine humans finding their breath, their balance, and maybe a few new friends along the way.
ok ok, I'm convinced →

principles that actually work

across diverse audiences

  • Social Identity Theory → People trust those who signal “we’re on the same team.”
  • Relational Marketing → Long-term loyalty comes from trust + shared values, not just incentives.
  • Feminist Economics → Recognizes the role of care, empathy, and collaboration in value exchange.
  • Self-Determination Theory → Autonomy, competence, and connection drive motivation more than fear or pressure (and you feel less shitty about marketing).